It's very possible your leadership isn't as knowledgeable as some here. It's also possible they want that due to particular things germane to your area.
Not caring about being liked isn't an issue of interfering with your aspirations...it's a necessity. Trying to appease that desire for affirmation means that there are parts of your job you are not completing. It's not that you have to be unlikeable, but you cannot put effort into being likeable and perform this role at the same time. Keep in mind that in most cases, utterances towards you are impulsive and only noticed by the utterer if you respond. It's often not about you, just them.
Also, as said before, there's almost never a reason to interject in conversation between members of the same team--you'll get accused (often with merit) that you're looking for trouble. I can think of one example I've had that's an exception, and the situation is very similar.
VT had a traditional coaching staff, with a manager, 3BC, and 1BC, with their dugout on the 1B side. I have come very close, but not quite, to dumping the HC and/or others on that team in multiple situations. HT pitcher was doing something they didn't like (I don't remember what it was) and it was obvious that they didn't agree with my non-calls. 3BC would say things after a pitch regarding it, but I ignored it (hint, hint.) The next inning, he approached me as he was coming out and asked if he could ask a question, to which I responded in the affirmative. He asked if it was a balk if the pitcher did (whatever it was they thought he was doing) and I replied that it was. He then stated that the pitcher was doing that, to which I told him that I did not have him doing that, and that the question had been answered and now had turned into a discussion that was over. I turned around and walked away.
Coming in after that half, someone in the dugout asked 3BC from across the field what I had answered. He said, "He said it's illegal, but he's not going to call it." I immediately got the HC's attention and did the lineup card trick (which I hate, because I want people to see the bullSH*# that's causing it.) I said, "Brian, what he just said I answered was not true." Brian then asked me why I was paying attention to his team and going into his dugout (which I expected.) I told him that he was going to hear about it, think that I had said it, get pissed off, and then both our jobs would be harder--it was just a matter of making life easier for both of us.
The point there isn't to intervene in conversations between teammates--that's the only time I can recall ever doing it. The point is that although I was offended (and I don't use that word lightly) that 3BC would say (in so many words) that I said I wasn't going to do my job, that had nothing to do with why I took action--it was to keep the situation from starting a fire from that spark. Had I approached it from the mindset that I was upset about it, it would have made the situation worse.
If the only reason you don't like what a participant is doing is because, well, you don't like it, it's generally not a good enough reason to do something.