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MLB Baseball looking to reduce size of strike zone to increase offense


Mudisfun
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Reminds me a little too much of my company and a whole lot of Corporate America........Too many friggin' upper management empty suits doing things and changing things to try to justify their high salaries while adding virtually nothing to the overall product of the company. 

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Another deke in the grand objective – rival the NFL and command television (advertising) revenue.

 

With all the metrics rampant throughout baseball, the one they are fixated on is the length of game (LOG) versus runs per market share (RPMS)*.

 

 

 

* - I completely made this up.

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Another deke in the grand objective – rival the NFL and command television (advertising) revenue.

 

With all the metrics rampant throughout baseball, the one they are fixated on is the length of game (LOG) versus runs per market share (RPMS)*.

 

 

 

* - I completely made this up.

 

That's the weird thing about baseball and ad revenue.  They can only advertise during pitching changes and half innings.  Instant replay and injuries also allow for some potential ad breaks.  Football can have several move opportunities for advertising.  

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Another deke in the grand objective – rival the NFL and command television (advertising) revenue.

 

With all the metrics rampant throughout baseball, the one they are fixated on is the length of game (LOG) versus runs per market share (RPMS)*.

 

 

 

* - I completely made this up.

 

That's the weird thing about baseball and ad revenue.  They can only advertise during pitching changes and half innings.  Instant replay and injuries also allow for some potential ad breaks.  Football can have several move opportunities for advertising.  

 

I would find it hard to accept that any organization associated with MLB is hurting for revenue. So many advertisers seem to have no end to the amount of $$ they want to shower upon television and radio outlets airing baseball.

 

They can, and do, have spots read by the play by play announcers between batters in addition to what is aired during replay, pitching changes, and between half innings. Radio broadcasts also have sponsors like the Geico 15th out of the game, or the Lowes Home Improvement player whose stats show(ed) improvement.

 

I used to enjoy listening. The number of in game ads highlight that the broadcast is more about the chase of the almighty dollar than it is about baseball. I understand it, I just do not like what has happened to the nature of the broadcast.

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Another deke in the grand objective – rival the NFL and command television (advertising) revenue.

 

With all the metrics rampant throughout baseball, the one they are fixated on is the length of game (LOG) versus runs per market share (RPMS)*.

 

 

 

* - I completely made this up.

 

That's the weird thing about baseball and ad revenue.  They can only advertise during pitching changes and half innings.  Instant replay and injuries also allow for some potential ad breaks.  Football can have several move opportunities for advertising.  

 

I would find it hard to accept that any organization associated with MLB is hurting for revenue. So many advertisers seem to have no end to the amount of $$ they want to shower upon television and radio outlets airing baseball.

 

They can, and do, have spots read by the play by play announcers between batters in addition to what is aired during replay, pitching changes, and between half innings. Radio broadcasts also have sponsors like the Geico 15th out of the game, or the Lowes Home Improvement player whose stats show(ed) improvement.

 

I used to enjoy listening. The number of in game ads highlight that the broadcast is more about the chase of the almighty dollar than it is about baseball. I understand it, I just do not like what has happened to the nature of the broadcast.

 

 

Chicken-scratch, @Kevin_K... the advertising plugs during radio broadcasts are relative pennies to the stacks of cash the NFL summons out of their corporate partners.

 

As I've written before, the industry buzzword is "metrics" (has been for awhile, but so much more so today). The NFL can guarantee that an advertiser's spot will run at X time. All baseball can say is "Well, we'll place it at the half-inning between the 2nd and 3rd inning, how's that?" With the prevalence of social media (Twitter, Facebook, etc.), advertisers can run an ad, and measure the amount of traffic to the ad's web portal (Twitter feed, Facebook page, etc.). On top of that, with Shazam and other audio-sampling-and-identification (tagging) apps, the app will actually tell you exactly what's playing at that moment on the TV, and will shuttle you off to the advertiser.

 

It's not that baseball is hurting for revenue, they're just feeling... well... inferior to the NFL. The NFL tends to wave these stacks of cash around in the faces of the other professional sports, ala such events as "The Draft", and "Media Day", and the purported success of the NFL Network and Red Zone. We (the public) have been coached and coaxed into believing that our world revolves around scoring, and Red Zone will automatically switch to focus your attention on a game wherein a team is on the verge of scoring (in the Red Zone). Can baseball do that? Can Baseball say "Hey everybody, focus your attention on _this pitch_, it's going to leave the ya... okay... foul ball. Next pitch! Watch this next pitch for the... ball outside. Alright, we promise, this next pitch will... he drew a walk. (Yawn)."?

 

People want story, people want content, people want action and drama. Thing is, though, they've been conditioned to want demand it _now_. Look at it! All of our "favorite" TV shows can be DVR'd, or streamed mere moments after they first-run broadcast. The only thing that still holds a novelty factor is LIVE broadcasts. The NFL has structured its broadcast model in such a way so as to hold the broadcast companies and advertisers hostage. Of the lump-sum of in-stadium revenue, who gets the majority share? Right, the home team. Of the game broadcast revenue, who gets the majority share? Ah yes, the league.

 

In so many words, MLB has market envy of the NFL. It's not that they don't have enough revenue – it's that the NFL has that much more.

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